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- Moms: 'It's YoCrunch time'
- 'Twas the merry season of mobile
- Agency-as-a-service portrays new business strategy model
- Innovation positions agencies on top
- Marketers eye USPS' struggles with caution
- Online ads expected to thrive in 2012
- Profiling is not a dirty word
- Ride word-of-mouth movement
- Reports: Google Chrome campaign violates Google's paid link policy
- Brookstone CEO leaves to become Sears Holdings' EVP
- Dunkin' Donuts social giveaways urge customers to stay engaged
- Choose your words carefully
- Five companies to watch in 2012
- Game time
- Graphic tees raise money for famine relief
- Plug-ins: Social Marketing
- Will Google's paid ads affect marketers?
- Tate & Lyle launches b-to-b direct mail, email campaign
- Sext education direct to your phone
- Ogilvy names new worldwide CMO
- Former PayPal president named Yahoo CEO
- Apple taps new head of iAd
- Levi's taps Wunderman as first global digital agency
- How to piss people off as an effective marketing tactic
- B-to-b brands reshape online checkout
- The Marketing Arm hires new digital strategy VP
- MDC Partners acquires media firm RJ Palmer for $25 million
- Direct mailers no longer need to prepay postage
- Dell to expand CMO's role
- Shriners Hospitals taps Leo Burnett as AOR
- Upromise settles with FTC over data collection charges
- Report: Kodak may file for bankruptcy, is downgraded
- Millennial Media files for $75 million IPO
- Alliant, Lotame partner to enhance database offerings
- Facebook adds in-app currency offers
- AKQA promotes insider to executive creative director
- Yahoo can buy itself back into the display market
- Opel Movano delivers brand impressions with banner ad
- PCH EVP strikes innovative chord
- Incentives can fuel the idea
- Genome tech company names CMO
- Socially educated patients: pharma-friendly social
- McKinney exec named director of retail and shopper marketing
- Return Path acquires OtherInbox
- Axe campaign has fans collaboratively write graphic novel online
- Time Inc. digital marketing exec leaves to join Arnold Worldwide
- Kodak reorganizes business structure to focus on digital, printing
- Targeting gone wrong: a three-part series
- EDO Interactive taps new VP of brands and marketing development
- Publishers Clearing House acquires mobile firm Liquid Wireless
- Mobile marketing to 'explode' in 2012
- Edible Arrangements names Stern AOR
- Bank of America initiates agency review
- Rauxa acquires digital development firm ThoughtMatrix
- Take me away
- Political marketers gear up for the 2012 season with interactive direct mail tools
- Q&A: Daniel Schotland, VP of client services, Experian CheetahMail
- Holiday sales increase, fall short of expectations
- OgilvyOne NY chief creative officer resigns
- Branding your baby
- Study: U.S. search spend up 14%
- Zappos data breach exposes names, email addresses
- Survey: Only 4% of consumers prefer mobile apps when shopping
- Audubon releases virtual flock to engage birders online
- Choosing the right mobile ad network for your brand
- Customer loyalty strategies determine the department store champion
- Our look at the most - and least - engaging social media
- Lessons learned and 2012 predictions for the ad industry
- Study: Lower CPCs for ads that keep consumers within Facebook
- Call for submissions: Essential Guide to Database Marketing
- Beyond Badges: The Power of Customer Engagement Through Quests
- Macy's CMO shares loyalty insights at NRF Big Show
- Bill Clinton addresses the NRF Big Show, tells us where he shops
- News International marketer Dawe to leave newsprint for HarperCollins
- Neil Ashe joins Wal-mart as CEO of global e-commerce
- Targeting gone wrong: week two
- Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers
- Cox Communications taps Draftfcb Chicago as AOR for digital, direct
- A call for email détente: efficient marketing
- 360i taps insiders for president, EVP posts
- EBay revenue up 27%, launching Paypal in-store purchase pilot
- Adobe: Tablet users spend 54% more than smartphone shoppers
- Google, Goldilocks and online privacy
- SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore
- NRF Big Show closes with advice for CEOs
- Twitter hires ex-Google ad sales exec
- Kodak files for Chapter 11 bankruptcy
- Survey: 75% of marketers to grow social spending in 2012
- Constant Contact acquires CardStar
- Avoid turnover with training programs and team-building exercises
- Online publishers squeeze out middlemen
- SOPA and PIPA: The Internet is still in danger
- Google revenue up 29%, marketing spend increases 62%
- MediaCom names U.S. CEO
- Volkswagen centers Golf R campaign around iPad app
- Sorry, you can't be interested in music, unless you're a man
- Sam's Club CEO resigns, Wal-Mart promotes four within C-suite
- USPS solvency saga continues
- Old Navy president resigns
- DAA debuts consumer education campaign for online behavioral advertising
- Glean customer data pool for marketing intelligence
- McDonald's prompts parents to spend more time with kids
- Who's talking to your clients?
- Netflix CMO steps aside
- New RIM CEO appointed following executive shuffle
- Forrester: CMOs want more influence and better tech knowledge
- Direct-mail heavy nonprofits apply an integrated approach
- FYI Direct to launch campaign for FreeScore.com
- As if Bratz dolls aren't bad enough ... pink Lego
- The Weather Channel hires direct marketing veteran as CEO
- Netflix revenue jumps 47% in spite of fewer DVD subscribers
- JCPenney revamps logo, pricing, branding, promotions strategy
- Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion
- Twitter-ready insights on marketing follies
- Westlake Ace launches mobile campaign
- Targeting gone wrong: part three
- Netflix revenue jumps 47%
- USPS offers commercial mailers a free ounce for promo inserts
- Mindshare CEO named president of GroupM
- Staples to open e-commerce innovation center
- Google's new privacy policy will share user data across products
- Study: CPG website visits boost in-store sales
- Wal-Mart merges marketing, merchandising
- Unconfirmed: Facebook may soon file IPO
- Bing maps give personalized directions to closest clinic
- Marketers see CRM as the holiday gift that will keep on giving
- Leveraging mobile to market in the moment
- Let's do the Wave ... report
- Sony to replace CEO with insider
- Facebook expected to file for IPO today
- Delivered: Targeted consumer emails
- GE Instagram contest targets shutterbugs
- Hire a candidate who has a high ROL (Return on Life)
- Is interest-based targeting replacing demographic targeting as the new model?
- Plug-ins: Email Marketing
- Vicks gets moms' ear with flu warnings
- Where are your customers?
- Acxiom revenue down slightly
- Harte-Hanks' direct marketing revenue down
- Hershey's attacked in ad by child labor organization
- Facebook files for $5 billion IPO
- Staples to launch tablet-optimized e-commerce site
- Infogroup wins list management for Arizona Mail Order brands
- Quad/Graphics acquires Williamson Printing Corporation
- Amazon billed by Arizona for $53 million in sales taxes
- Good habits for social CMOs
- Marry targeting with inventory
- Maximizing email
- Restaurant gives drunk drivers a helping finger
- Facebook hires first CMO
- Should marketers spend more in social and mobile than email in 2012?
- JetBlue launches iPhone app, redesigns web and mobile sites
- 2012 trends through a branding eye
- Gartner revenue up
- Epsilon names new president, chief client officer
- Groupon reports revenue spike in first public earnings report
- Coca-Cola to invest more heavily in marketing
- Do you have that in yellow? NYC tests taxi shopping
- Should marketers spend more on social and mobile than email in 2012?
- Dell's transformation
- Smartphone app unlocks interactive music content
- Publicis Group's revenue up
- USPS reports losses of $3.3 billion
- PepsiCo to boost marketing spend, consolidate agencies
- Forrester: Google, Amazon, Apple, Facebook dominate e-commerce
- Give me cheese, and/or give me death
- Report: Email lists see sharp rental price decline
- Targeting soup: choosing the right method for you
- MRM makes several senior leadership changes
- Ogilvy & Mather launches social unit
- Bough to join Kraft as VP of digital and consumer engagement
- Kodak loses its snap
- AT&T CMO heralds targeted approach
- Stolen Rum lives up to its name with taste test campaign
- Social Media Week panel looks at women's buying behavior
- Retail sales increase, markets fall apart
- Reach Marketing names partner
- Yesmail releases intelligence tool
- Omnicom Group's revenue up
- Social Media Week: Some 'secret' and not-so-secret social weapons
- Infogroup expands list services team
- Badgeville integrates Klout scores into gamification offerings
- Study: Retailers overlooking tablet and smartphone opportunities
- Agency friends spin to win office swag and aid charity
- IKEA enlists fans to target their own friends
- MeritDirect launches social sharing tool for email marketing
- How to get rid of those pesky customers
- AmEx cardmembers get first crack at new Twitter ad platform
- Report: Epsilon, Kobie top loyalty marketers
- Reports: Apple to tighten app privacy rules
- Good habits for social CMOs
- Reach Marketing names another partner
- Pitney Bowes names new VP of small and medium business
- Listrak CEO offers email advice, talks-up new product
- Groupon acquires mobile technology companies, tests loyalty program
- The rise of digital receipts: Retailers weigh in
- Despite rewards, some brands fail to send targeted emails
- Hilton app synergizes corporate buzzword ROI
- Teenage apparel retailers struggle to integrate across marketing channels
- Google-y eyes
- Infogroup and Epsilon partner on b-to-b solution
- White House unveils "Consumer Privacy Bill of Rights"
- Sonic goes direct with "Those 2 Guys" campaign
- HopStop selects Mocean Mobile to drive geo-targeted ads
- Facebook to launch upgraded ad product
- Dish Network misses mark on static 'offer'
- Insurance marketers leverage targeted marketing
- LifeLock taps SeQuel Response as direct mail agency of record
- Your mobile phone is so money
- Half of Gilt Groupe emails opened on mobile: Email Evolution Conference
- Glory Foods taps The Brandon Agency as AOR
- Mobile computing will disrupt retail sales funnel
- Ninety-five percent of email subscribers sign up for discounts: Email Evolution Confe
- Twitter Tuesday recap: You asked, Epsilon answered
- New Social Suite ties social activity to sales numbers
- P&O Cruises aids landlubbers with reservations
- Pandora's targeting model hard to parse
- Targeting is all in the timing
- To know me is to target me
- Report: US advertising spend to improve in 2012
- AOL launches Pictela Enterprise ad publishing platform
- The consumer is your wife, sister, mother, girlfriend, niece ...
- Valpak redesigns smartphone app, launches iPad app
- Allstate's CMO resigns
- Office Depot's annual sales decline
- MyBuys launches a personalized email service
- Jaguar's new campaign: "Just Endangered Not Extinct"
- Report: Digital marketing spend steadily rising
- Forbes Media promotes two executives
- Flirting with your favorite brand
- Vocus acquires iContact
- Staples attributes annual sales increase to Web, mobile investments
- Twitter launches Promoted Accounts for app users
- Time Warner Cable hates Netflix and you!
- B-to-b on the go
- Cola wars linger as marketing amps up
- Consolidation transforms the printing industry landscape
- Disney Baby combines e-commerce with social
- Google privacy changes are a question mark for marketers
- Keep company culture in mind when hiring or recruiting candidates
- Marketers prolong TV-centric approach
- Marketers split on the impact of mixed postal promotions
- Plug-ins: DRTV
- Purchase technology will assist print
- Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh
- Who do you want to be?
- Agencies must keep up with mobile
- Meeting the creatives
- Reports: Kodak to sell online platform to Shutterfly
- Applebee's names CP+B as its AOR
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