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- Dell global consumer effort aims to personalize PC brand
- Retailers team up to take on Amazon's Web dominance
- Online ad industry strives for self-regulation
- Marketers 'check in' for social sales
- Five tips for high-quality Web experiences
- Hyper-flighting: a micro-strategy in 4 steps
- DDB New York opens Remedy healthcare unit
- On the Hudson with William Grant & Sons
- Using behavioral science to drive action
- Judging up next
- Analytics experts peer deeper into social to gather timely customer information
- Gap Inc. appoints Farbman global CMO; names Ogilvy & Mather AOR
- Google, Microsoft fight it out
- Let data, not price, dictate campaign targeting
- Postal Service reveals new international shipping options
- Goodmail Systems to shut down this month
- Former Euro RSCG Chicago president King launches new firm; agency appoints Yustin his
- Kenneth Cole tweets about Egypt
- Most purchases, half of transactions to be mobile by 2015: Google
- Brands create plans for tablet immersion
- Super Bowl marketing creativity continues to
- Marketers employ analytics to measure mobile activity and improve campaigns
- Heineken names Lysyj CMO
- Agency Survey Is Open
- Super Bowl marketing creativity continues to expand beyond TV
- [get] Frank Kern-Millionaire Marketing Formulas ALL PDF'S
- Seo tips
- Super Bowl verdict
- Drugfree.org's first SMS mobile ad campaign reaches 2 million
- PennySaverUSA.com launches mobile site
- JWT's CEO discusses innovation in Social Media Week keynote
- Dangers of misguided tags in retargeting program
- Omnicom's Diversified Agency Services acquires Communispace
- Customers add to agencies' duties
- Social data-collection techniques changing quickly: Social Media Week
- Celebrities, authenticity trump controversy at Super Bowl
- Organic, FutureBrand exec launches consultancy
- Social data collection evolving: Social Media Week
- Diversified Agency Services acquires Communispace
- Q&A: Mike Hilts, Infogroup Interactive
- Launch Tree Money Tree Club **SCORCHER** Mike Filisame
- Draft's swift rise marked by agility
- Pitney Bowes' marketing services revenue down 3% in Q4
- Y&R names David Sable global CEO
- Y&R names Wunderman's Sable global CEO
- Postal Service fiscal Q1 net loss hits $329M
- Y&R names Wunderman's Sable CEO
- Pitney Bowes' marketing revenue down 3% in Q4
- Data theft threatens those who underestimate risk
- Groupon: Passing fad or next giant?
- Experts say e-mail marketing won't die soon: DMCNY
- Facebook Messages poses challenge for e-mail marketing: Social Media Week
- Social Media Weak
- Selective Procrastination
- Home Depot names Mueller CMO, replacing Bifulco
- Social marketing drives sign-ups at private-sale site Totsy: Social Media Week
- AAA names iCrossing digital AOR
- MDC's Anomaly acquisition not its last
- Drugstore chains compete for customer loyalty and growing online sales
- HP acquires analytics provider Vertica
- Our look at the most — and least — engaging social media
- I've got mail? Forward it to my Facebook
- Growth in digital coupons continues into 2011
- Arizona shows off its scenery
- Citysearch launches location-based deals aggregator for iPhone, Android
- When SEM goes wrong
- Omnicom Q4 specialty marketing revenue up 17%; CRM increases 6%
- Seafood e-commerce: 'Crappie' idea? Or downright 'fintastic?'
- Call for submissions - Search Marketing
- Cost-conscious small businesses turn to social, search marketing: survey
- Youth's aversion to e-mail may rebound with age
- WPP Digital combines shops into Possible Worldwide
- Constant Contact acquires Bantam Live for $15M
- Dell revenue up 5% in fiscal Q4, 16% for full year
- Customer relationships improve with data integration
- Lack of e-comm strategy was Borders' big mistake
- AARP parody e-mail campaign causes confusion among members
- Nordstrom acquires HauteLook; Q4 multichannel sales up 7.2%
- Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth
- Cabela's 2010 direct sales revenue drops 5.5%
- Recruiting 101 for Web 2.0 - Why you should use social networking sites
- E-mail surveys help marketers round out CRM strategies and evaluate progress
- Redbox to begin streaming movies
- Q&A: Andrew Frawley, Epsilon president of marketing technology
- Agency employee claims Neo@Ogilvy overbilled IBM by millions
- Trafalgar plans fall branding campaign with direct mail, digital
- Old Navy launches mobile effort with Shazam
- Chobani features digital in first national campaign
- Deal in 'black hat' tactics and risk Google's wrath
- New reporter at Direct Marketing News
- Q&A: Shaun Ryan, CEO and cofounder, SLI Systems
- Rothenberg to return to IAB after month-long stint as Time Inc. chief digital officer
- RR Donnelley Q4 US print sales up 5.3%
- Office Depot to increase marketing after 4% fiscal 2010 sales drop
- Will digital deals soon dull print coupons?
- Insurance marketers broaden reach by expanding into new channels
- Your ads don't have to annoy consumers
- JCPenney unveils new logo, plans Oscar-night launch for spring campaign
- Rooting out fraudulent e-mail by way of authentication
- Engauge appoints Bandy CEO, Hilimire president
- TripAdvisor names Messing CMO
- Chico's boosts marketing spend; 2010 sales improve
- Marry GIS applications with mapping data for competitive advantage
- Should Amazon challenge scare Netflix?
- Q&A: Mark Wright, Targetbase president and CEO
- LivingBooks
- Petco launches integrated effort with new AOR Draftfcb Orange County
- Digital marketers earn more than traditional direct counterparts: report
- Sears names D'Ambrosio CEO, reports 2010 revenue drop
- Warning to retailers: Don't clutter my e-mail inbox
- Will Oscar spots be more on target than Super Bowl ads?
- No right brain left behind
- JCPenney's sales increase in 2010 as retailer shifts focus toward e-commerce
- IPG revenue, income up for Q4, full year 2010
- Salesforce.com CEO predicts $2B year after Q4, full-year revenue growth
- Eloqua creates new social media jobs
- RAPP/Tribal New Zealand - Live Rescue
- Display ad results driven by data
- IAB launches data collection council
- Valassis, News America Marketing partner on digital coupon cross-publishing
- AT&T launches location-based promotions service
- The Henry Ford taps Sigma for database marketing
- Is Google's latest algorithm update better for big brands, worse for new ones?
- Marketers step up self-regulation practices
- Firms grow to meet analytics needs
- Experts doubt potential of video streaming initiatives
- TruGreen launches integrated campaign featuring direct mail, sweepstakes
- Crowdtap launches social marketing platform
- Dell hires Sid Lee, Arnold to support Y&R
- A refreshing look at creativity's future
- Mobile marketing starts simple
- Make mom part of brand team
- Print stages a comeback
- Is your business prepared for widespread consumer e-commerce comfort?
- Deadline extended - Agency Survey
- Farmland Dairies launches QR code campaign in health clubs
- Weather, disappointing e-commerce results hurt Staples' fiscal 2010 sales
- A direct view from down under, pt. 1 of 2
- Apple unveils iPad 2, gains Random House titles
- Silverpop names Holmen SVP of marketing
- Greatrex named Cox Communications CMO
- Levi's names Apple's Van Dyck global CMO
- Salesforce.com CEO says databases should be cloud-based, allow for social interaction
- Dunkin' Donuts launches location-based campaign targeting Boston sports fans
- Moxie Interactive names Neslund first agency president
- Are coupon sites the new Crocs?
- Teradata acquires Aster Data Systems for $263M
- Jackson Hewitt launches tax season social effort
- WPP direct, digital agencies see 2010 growth
- Marketers rethink search engine budgets
- DDB names new art chief
- Toyota, Pandora partner on multimedia campaign
- Final week - Agency Survey
- Skype launches homepage display advertising
- Are marketers who play by rules falling behind?
- Bracing pace for Starbucks' CMO
- TV ads are beginning to creep outside the box
- Q&A: Derek Rey, cofounder and VP of media and sales, Ad.ly
- Havas' CEO resigns; Euro RSCG PR chief executive to replace him
- Postal Service loses $451 million in January
- Office Depot debuts iPhone app with cross-channel shopping cart
- Rubbermaid Commercial Products hires Definition 6
- Winning the e-mail opt-in battle
- Groupon replaces offensive Super Bowl ad with something simple and effective
- TV ads are creeping outside the box
- Digital marketers must prioritize content over platforms, says Eisner: Adobe Omniture
- Mendenhall joins Lipman as COO; agency to expand offerings beyond luxury brands
- Kaboodle names Chien CMO; plans June site relaunch
- Segment a b-to-b base into 'high' and 'low' value
- BBDO New York - Starbucks Love Project
- Planned postal rate hike hits marketers, but many remain loyal to mail medium
- A direct view from down under, pt. 2 of 2
- Illinois enacts tax measure on out-of-state retailers
- Odiorne joins Grey New York as co-chief creative officer
- Marketers boost spending, gain optimism: DMA report
- Penton acquires EyeTraffic Media
- Chrysler axes New Media Strategies in wake of tweet-bomb
- Illinois enacts tax requirement on out-of-state retailers
- Odiorne joins Grey New York as co-creative chief
- Postal Service, APWU agree to four-year-plus contract
- IBM launches 'Smarter Commerce' marketing consulting practice
- Twitter to roll out Promoted Tweets to all users' timelines in Q4
- Expect Facebook Login to be the next big data boost
- Retail's nature-loving outdoor brands
- March Madness bracket ads need more madness
- Small businesses investing in social media marketing
- FINAL call for submissions - Search Marketing
- Southwest Airlines launches sweepstakes to promote revamped rewards program
- Microsoft debuts Internet Explorer 9, featuring privacy enhancements
- Draftfcb hires Coughlin as first global CMO, EVP
- Burleigh named Cloud9 CEO
- One wise 'quack' too many
- Marketers get best results with service messages
- Virgin America launches loyalty program for SMBs
- Obama administration backs 'online bill of rights'
- Know the risks in affiliate marketing
- MLS launches Facebook page to drive engagement, viewership
- Project Worldwide acquires Partners & Napier
- Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media
- Keds launches road tour, contest as part of awareness campaign
- Alcone hires McMahon as EVP, shopper solutions
- Marketers find deeper list segmentation yields more revenue and positive results
- NY Times paywall has deliberate holes
- Chicago offers a direct mail opt-out program
- SourceMedia hires MeritDirect for list management
- Neiman Marcus launches location-based campaign
- Brilliant DM to make you smile
- ABC to introduce newspaper circulation tool
- Eliminating the online fear factor
- Sierra Trading doubles its e-commerce conversion rate with Facebook
- Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey
- AT&T-Mobile's "a-ha!" moment for mobile marketers
- Rely on ordinary people, not celebs in social media: SES Conference & Expo
- Women more likely to shop, research products online after giving birth: report
- Q&A: Ryan Tuttle, VP of strategic services, BrightWave Marketing
- SXSW round-up
- State Farm issues social sweepstakes on Facebook
- J. Hilburn launches first e-commerce portal
- Groupon president steps down
- Integrate marketing automation, sales force automation and e-mail marketing
- Financial industry focuses on customer
- Judge throws cold water on Google book project, possible new ad revenue stream
- Q&A: Martha Bush, SVP of strategy and marketing, Sigma Marketing Group
- Home Depot launches QR code initiative
- Brands must embrace digital to remain relevant: Social Consumer 2011
- Draftfcb Shimoni Finkelstein Barki - Friends of the Swift
- Cordray to join Pitney Bowes as president of Volly
- Walgreens acquires Drugstore.com
- RR Donnelley acquires Journalism Online
- Caples winners highlight strength of international work
- Postal Service to cut 7,500 positions
- Postal Regulatory Commission divided on five-day delivery
- Tommy Bahama names Goldberg SVP, marketing
- Search marketers need to get scrappy: SES Conference & Expo
- LL Bean launches free shipping for US, Canadian orders
- Porsche launches integrated campaign to shift consumer perception
- Postal Services loses more than $1.1B in February
- EBay to acquire GSI Commerce
- Why are Kindle editions of newspapers ad-free?
- Q&A: Geoff Galat, VP of worldwide marketing, Tealeaf
- Digital agencies under review
- Silk launches road tour to promote soymilk use
- Merkle buys search marketing firm Impaqt
- Is a Facebook e-commerce site necessary?
- Does this wine go with my social strategy?
- TGI Friday's revamps 'Give Me More Stripes' rewards program
- Posterous launches small business email marketing tool
- Rethink morning email
- TGI Friday's revamps 'Give Me More Stripes' rewards
- Gartner CRM lead management report predicts an improving business landscape, rates to
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